GF Hoteles is the commercial brand of the Grupo Fedola hotel chain, a Tenerife company with 100% Canarian capital, based on a job well done, on the value of people and on the certainty that good results are the product of good decisions.
Four of its five establishments are located in Costa Adeje, one of the best tourist areas in Spain. With more than 3,100 hotel beds, GF Hoteles has become one of the most important hotel groups in the Canary Islands.
Information relating to the activity carried out by the entity
THE HOTELS
GF VICTORY Five-star luxury hotel. Opened in 2018, it is the newest hotel in the chain. It has 242 suites, and is a differentiated accommodation offering leisure and relaxation alternatives for each family member. Thirty thousand square meters in which different areas have been designed; some dedicated to health and wellness treatments and others focused on family entertainment. 90% of its energy consumption comes from renewable sources.
GF GRAND COAST ADEJE Five-star establishment with 457 rooms. Opened in 2001, like GF Victoria, the complex has been identified with innovation and respect for the environment. It is a benchmark for the implementation of sustainable measures in hotels in the Canary Islands.
GF FAÑABÉ Four-star hotel with 413 rooms. It was the first hotel that the group opened in Costa Adeje in 1994 and was renovated in 2004. At the time, it was the private building on the islands with the largest investment in solar thermal energy installations.
GF ISABEL Built in 2001 and acquired from the RIU chain in 2009, the following year most of its facilities were renovated and it consists of 384 accommodation units distributed in apartments, bungalows and villas with Canarian neocolonial-inspired architecture.
GF NOELIA This is a three-star hotel located in the centre of Puerto de la Cruz. It was built in 1970 and its facilities and equipment were renovated and modernised in 2004. It has 106 rooms.
GF Hoteles' core business is the rental of holiday accommodation units as a tourist services operation. In addition, other relevant areas of activity are: • Wedding and event planning • Marketing your services through direct sales • Development of promotional marketing activities
The customer segment to which they direct their activity is mainly a European tourist profile, especially British, of middle-high age. They also target families, couples and groups. The relationship with these audiences is carried out through: • Reception staff • Public relations area of each of the hotels • Customer service • Surveys and participation in social networks
As an internal client, its employees are also an important asset for the chain. In fact, human capital is one of its key resources, along with its commitment to technology and quality in its facilities and accommodation units.
GF Hoteles' products and services are distributed through direct sales via the web, travel agencies, OTAs, contracting through tour operations and participation in fairs and tourism events.
What makes the chain different is its quality and excellence in the provision of services, its experience, its commitment to sustainability , its privileged location in the Costa Adeje area, the proximity and trust it offers its customers and the variety of products and services.
GF Hoteles' key partners are the rest of the Fedola Group companies, tour operators, OTAs, suppliers, other hotels in the area and also the Public Administrations of the Autonomous Community of the Canary Islands.
Organization
Organization with updated information as of May 7, 2024
Profile and professional career of the heads of the different bodies
Managing Director of GF Hotels Victoria Lopez Fuentes
Victoria López Fuentes is the president of Grupo Fedola. She currently heads a board of directors made up of seven members, four of whom are children of Fernando López Arvelo, founder and current Honorary President of the corporation.
Graduated in Business Sciences and with a Master's in Tourism Business Management from ULL, Victoria has taken various expert courses in Children's Sales and Marketing and Tourism from the Instituto de Empresa in Madrid.
As soon as he finished his studies, he wanted to develop the entrepreneurial DNA inherited and passed on by his father. At the age of 25, he opened his first shop where he learned everything necessary to manage a small business and the relationships between entrepreneur and client. In 2000 he decided to join the Fedola Group, a step that is part of the company's strategic vision of involving the second generation in its management bodies.
Victoria's entry into the group was discreet. She decided to take on small responsibilities in order to get to know the whole structure of a group that, at the beginning of the new century, was beginning to grow with 190 people and two hotels.
With the construction of the current GF Gran Costa Adeje in 2001, the Fedola Group's Board of Directors was created. Victoria became a director of the company's highest management body, along with her brothers.
His responsibilities changed and in 2005 he began to take on a more executive role, assuming the position of general manager of GF Hoteles, the group's hotel chain, which today has five accommodation establishments, four of which are located in the south of Tenerife: GF Victoria 5* GL, GF Gran Costa Adeje, GF Isabel and GF Fañabé. The chain completes its accommodation offering with the GF Noelia, located in Puerto de la Cruz.
Under his direction, brands were also created to offer new proposals to the hospitality market: Priceformes, specialised in household goods and food for the HORECA channel, Pricemesa; a brand of professional uniforms and Camulse, focused on beauty centres, aesthetics and bazaar services for hotels.
The way in which it has generated wealth for more than 65 years has led the Fedola Group to be recognised with various prestigious awards. All of them mention the value of credibility transmitted by the Honorary President, Fernando López, to his family, employees and society in general.
Victoria López's profile has not gone unnoticed by the main business institutions of the islands. She is currently vice president of the Southern Zone of the Hotel and Extra-Hotel Association of the province of Santa Cruz de Tenerife, Ashotel. She is also a director of the Association for Progress and Management (APD) of the Canary Islands. Victoria López is the winner of the Caixabank Businesswoman Award 2021 in the Canary Islands.
None of the GF Hoteles companies have signed any agreements with the public administration during 2021.
2022
• None of the GF Hoteles companies have signed any agreement or contract with the public administration during 2022. • Fedola Group has not signed any agreement or contract with the public administration during 2022.
GF Hotels gives sustainability its true strategic dimension within the global management of resources. We are convinced that business health can only be achieved if we achieve a balance between economic, social and environmental results.
Our corporate culture is aligned with the Sustainable Development Goals such as the SDGs that promote the UN Global Compact. All hotels in the chain are signatory partners of the compact.
Environmental sustainability In recent years, GF Hoteles has managed to direct the management of its companies towards a more environmentally conscious approach. We promote actions to reduce the impact of CO2, participate in environmental promotion and dissemination programs, and seek alliances with NGOs, companies and institutions that have common goals of respecting the planet.
Social Sustainability As an essential part of our corporate social responsibility, we actively and voluntarily involve ourselves in the society where we live and work.
Economic sustainability Sustainability also involves being able to access economic and financial resources, while maintaining independence in decision-making. Another strategic and sustainable vision of the Group is its determination to always be present in the three major economic sectors.
Purposes of Gf hotels With the environment, the people and the organization, we acquire a series of objectives for each interest group.
Employees • Innovative, participatory and motivating sustainability projects • Continuing education • Incentives and recognition • Immediate information at all levels • Frameworks for promoting new ideas and projects
Customers • Adequate information at all times and channels • Staff at all levels, prepared and trained to be able to report on the sustainability actions carried out • Innovative and participatory sustainability projects • Services and products aligned with sustainability
Community • Reduction of CO2 impact and respect for the environment • Intervention projects • Dissemination and training • Partnerships and participatory actions • Recognition • Alliances • Participatory actions
